We are a small independent team who are agile, dynamic and, we’re proud to say, mightier than most. Our story starts just where your makeup routine does – with beautiful brows.

 Our iconic Brow Gel was the first of its kind and became an international award-winning bestseller.

We LOVE brows. We love how they can transform your face in the most surprisingly simple of ways and we strive to make each and every product as vital to your makeup bag.

 It’s not just makeup, it’s the building blocks to a more confident you.

Brows First. Confidence Always.